1. William Hill Online Casino Nj
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3. William Hill Online Sports Betting Review
4. William Hill Online Casino Usa
5. William Hill Online Gambling Sites

If you have a complaint against a licenced UK betting site, bookmaker or casino the first thing to do is to approach them. Part of their licence agreement means they must to everything that can reasonably be expected to resolve a customer complaint using internal procedures. Most customer complaints do not escalate beyond this. The table in this section gives information on how to make a complain to UK bookmakers listed on OnlineBetting.org.uk.

Should you not be able to resolve a complaint then you can approach The Independent Betting Adjudication Service (IBAS) or in some cases the Advertising Standards Agency and the Gambling Commission.

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IBAS is an impartial adjudicator for disputes between punters and gambling operators. This article gives information on how to use IBAS and other services as well as examples of common complaints and their likely outcomes.

• Complaints:

Bookmaker / Betting Site Complaint Information

The contact details listed in this table are for the UK. If you would like an overseas or alternative phone number, additional email addresses or customer services postal addresses see our betting site reviews contact section.

How To Make A Complaint to a UK Bookmaker

The first thing to do before you contact your operator is to get your facts in order. Whether your complaint is about an incorrect bet, lost payment, failure to payout, etc., then there will always be a record in your customer history. Download or screen shot your history and use this when you make your complaint.

All terms and conditions relating to betting and funding must be listed and easily accessible from the home page or help centre. Familiarise yourself with the relevant sections before you email. Remember if you have contravened the terms but you feel the conditions are unclear or inaccessible you may still have a complaint.

Contact the bookmaker and put forward your case, see the example below. Try to be factual and use neutral language. If your complaint is eventually escalated to IBAS then these exchanges may be scrutinised so don't shoot yourself in the foot before you start. Maybe stay off social media in the first instance too.

Remember, bookmakers and betting sites are private companies and while they have a duty to adhere to their licence conditions they can decide at any time to terminate an account. On the other hand bookmakers need to make money and so they will generally be fair with customers to ensure your on going business.

Below is an example of where I felt I had been mislead by a betting offer and how I dealt with it. The bookmaker decided to be rational and even though technically they were correct, to the letter of their T&Cs, they realised it was a pretty underhand thing to do, and they would ultimately lose my custom:

Dear Bookmaker

I recently placed a bet in line with your horse racing promotion 'Bet £10 on race X and get a £10 free bet the next day'. As you can see form the attached screen shot I placed the bet at 12:30pm. The free bet was awarded later that day at 16:30pm. Unfortunately I was unable to login to my account until the following evening only to find my free bet had expired. I did know that the free bet was only valid for one day but having scrutinised the offer terms I feel that the deal was misleading. The terms state:

'Place a £10 win single bet on race 'X' and get a £10 Free Bet…….Free bets are awarded for the following days racing and expire after 24 hours'

My interpretation of these terms is the free token is valid for the following days racing. I logged onto my account at 17:16 to use my free bet in the 17:35 race at 'Y' only to find the token had expired. I think it is reasonable to assume from the terms that the free bet would be valid for the entire days racing on the following day even if this was technically more than 24 hours from you crediting my account. Racing on this day continued until 18:05 and I think it is only fair for the bonus to remain valid until this time.

Having been a customer of yours for 2 years I would hope that you could see this was a genuine mistake and credit my account. I would like to say out of principle I would be unlikely to remain a customer if this isn't considered. I would also consider approaching IBAS and the Advertising Standards Agency

Kind Regards

The bookmaker did decide to reissue the free bet and accepted the terms were misleading.

Always try this approach first. IBAS won't consider your complaint if you haven't tried to resolve your issues directly.

The Independent Betting Adjudication Service (IBAS)

Should your complaint with the gambling operator become deadlocked you can now approach IBAS. The adjudication service is made up of a panel of experts that are familiar with both th industry and the law. They will scrutinise the terms and conditions of the operator as well as checking they have complied with the Gambling Commissions own licencing standards and IBAS conditions of registration.

Once the panel make a ruling this is now binding for all parties without detriment to any existing legal proceedings.

IBAS operate in the following sectors:

• Adult Gaming Centres
• Bet Exchanges
• Betting Shops
• Bingo Clubs
• Casinos
• Charitable Lotteries
• Gambling Machines
• Lotteries
• Remote Gambling
• Totalisator Betting

All bookmakers listed on this site are registered with IBAS. We recommend you do not deal with operators not registered with the service. If you are dealing with an operator not listed you may need to consider legal action, or see some of other options further down.

For a more detailed guide on how to complain see our dedicated IBAS page.

Advertising Standards Agency

If, like me in the example above, you think you have been misled by an advert or offer you may have a case to complain to the Advertising Standards Agency (ASA). The ASA are there to ensure all adverts and promotions are clear and fair.

The ASA can, and will, often rule in favour of the customer, even if that customer has technically contravened the terms and conditions of the offer or company. Should the ASA judge the advert, or its terms, to be misleading they will generally come down in your favour.

Betting sites and casino sites are obliged to adhere to advertising standards. Also because this is the gambling industry there are additional restrictions on adverts. Betting ads and offers cannot be aimed in any way at children (under 18) or vulnerable age groups and they cannot use sexualisation in their ads. The agency will also take into account 'the spirit' of an advert and consider if the ad was designed to mislead even if it technically ticks complaints boxes.

Gambling Commission

It is not the job of the Gambling Commission to mediate customer complaints about individual accounts or bets. If however you feel a bookmaker has contravened the terms of their licensing agreement, particularly in relation to the Gambling Act of 2005 and 2014, then you can report an operator to the GC. Read more about licensing and law requirements is our dedicated article, read more.

Issues concerning operators breaking the law (fraud and crime, failure to enforce safe gambling, not protecting vulnerable people, etc.) can all be referred to the gambling commission. If, for example, you asked to be self excluded, or have your account restricted in some way, and an operator failed to do this properly then this would be breaking the law. If a bookie allowed a child to gamble this would be breaking the law, etc.

If you are gambling with an unlicensed operator then you do so at your own risk. If they are not based in the UK (which they probably won't be) there is not a lot you can do, even through the courts. All sites listed at OnlineBetting.org.uk are fully UK licensed.

The Senet Group

The Senet Group is a body set up voluntarily by the UK's biggest bookmaker to ensure responsible gambling and ethics within the industry. If you think an operator who is a member has contravened these standards, particularly by putting vulnerable people at risk, then you can also contact this group. As well as the gambling commission.

Coral, Ladbrokes, William Hill and Paddy Power are all well known members of the Senet group. The group covers around 75% of retail betting shop and over 40% of online gambling. If you have a problem with member brands, particularly in relation to responsible gambling complaints, then contacting the Senet Groups is a viable option.

Association Of British Bookmakers

If you feel a high street bookmaker is being deliberately unreasonable consider contacting the ABB for advice. Sometimes these guys can just give the bookie a nudge and say 'come on sort it out for the benefit of all of us'.

The ABB is an industry trade association that represents betting shop operators in the UK. Don't get me wrong, it is their job to represent the bookies interests, but on occasion, if the complaint is obviously right and the operator just isn't listening, they have been known to help. This is more of a last port of call however. At the very least you can use the ABB to read about codes of conduct and other industry news that you could use in your favour.

Social Media, Twitter and Facebook

Embarrassment is a tool you can sometimes use to your advantage. If you feel an operator isn't taking you seriously try contacting them through social media including Twitter and Facebook.

Most operators have separate (and usually friendlier) teams here and this can often give you a new outlook in your complaint. At the end of the day no one want to look bad in such an exposing area so use it to your advantage.

Be careful though don't jump straight to social media before using official channels as this can actually hurt your case.

Keep A Cool Head

Throwing your toys out of the pram is not going to fly with many operators. It will take time to resolve your complaint if you need to escalate it, be patient. If you go straight away and slag these guys off on social media or through the press or internet then it's not going to win you any friends. On the other hand if you have exhausted every angle then go down this route if you like.

Lastly if you don't like how you have been treated by an operator, remember it’s a free country so take your custom elsewhere. I can't vouch for every betting site but I can tell you on OnlineBetting.org.uk we only list professional top quality licenced and IBAS registered UK bookmakers. If you stick to these guys you shouldn't go too far wrong.

William Hill is the world’s largest betting brand. In the UK
alone, they have 2,325 betting shops. They also operate an
online gambling site available in 24 languages and 10
currencies. The site offers sports betting, horse race betting,
financial betting, casino, poker, bingo, and skill and arcade
games all from a single website and player account bank. As a
company publicly-traded on the London Stock Exchange (WMH.L), it
can be verified. In 2011, they serviced more than 1.3 million
gamblers with profits exceeding £146.5 million. How does a
company get to be this size? All will be revealed in our history
of William Hill.

William Hill (founder) Born in 1903

The William Hill story begins with the July 16, 1903 birth of
their founder and namesake, William Hill. He was born in
Birmingham, England, the second of 13 children in a strict
family. As a young lad, he attended Oldknow Road School before
leaving to work on his uncle’s farm at the age of 12. He later,
still as a child, worked for BSA works in Birmingham. Perhaps
rebellious over his strict upbringing, overcrowded home, and
working life, at age 16, Hill lied about his age and jumped on a
wagon to join the Black and Tans.

Legend has it that William Hill developed a passion for
horseracing and bookmaking at a young age. During his days with
BSA works, he was introduced to betting. While with the Black
and Tans, he was stationed in Mallow, County Cork, Ireland. From
here he spent his free time taking bets from Moss Foley’s pub.
Returning from duty, he remained in the bookmaking business on a
small scale.

Hill’s first attempt at legal bookmaker came in 1925 as an on
course bookmaker at the Birmingham tracks. Due to the inability
to lay off a couple large bets, he soon lost all his capital. In
1929, he moved to London to begin taking bets on greyhounds,
which allowed him to save up enough capital to invest and become
a part owner in Northolt Park Racetrack (that would become
famous for pony races).

William Hill (Company) Founded 1934

In 1934, William Hill opened his first off-track betting shop
in Park Lane, London. This was the start of the company known
today as William Hill. At the time, cash bookmaking was still
illegal. Hill used a loophole in the law that required “credit
only” betting by having punters provide checks (in person or via
post) weeks in advanced. These were cashed only after the event
had taken place, making it fully legal while he also retained
lawful recourse against any bounced checks.

Hill then continued to build his business on “trust”. At the
time, gambling debts weren’t enforceable by law, so bookies
didn’t even need to legally pay punters. While there were many
scams, his business grew to some 500,000 serviced by the 1960’s
because of his reputation as an honest businessman who pays
winners.

The Invention of Fixed Odds Football Betting

In 1944, William Hill became the first bookie to offer fixed
odds on football betting. The
history of Ladbrokes reported elsewhere often fails to give
him credit. No doubt Ladbrokes was the first UK- licensed
betting shop to offer fixed odds; however, William Hill was
doing so as a credit bookmaker much earlier. In fact, court
records indicate he preceded Ladbrokes, and he successfully sued
them in the early 1960’s for copying his ticket. Being the good
sport that he was, he asked for only £1 damages plus costs,
which the House of Lords granted.

William Hill as a Breeder

By the late 1930’s, William Hill had become the first ever
self-made millionaire bookie. While continuing his bookmaking
empire, he became passionate about breeding horses. He purchased
a stud at Whitsbury in Hampshire in 1943 (Nimbus) that in 1949
won the Two Thousand Guineas and Derby. In 1945, he purchased
Sezincote stud in Gloucestershire that won the 1953 Derby. He
also won a Classic with Cantelo in the 1959 St. Leger and the
Gimcrack Stake and Champagne Stake in 1958 with Be Careful.

William Hill the First Ever PLC Bookmaker

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In 1954, William Hill moved his business to a shell company
called Holder’s Investment Trust to secure a position as the
first bookmaker ever publicly-listed on the London Stock
Exchange. From 1955 to 1961, he sold portions of his shares for
in excess of £5 million.

William Hill Personal Life

In order to explain William Hill’s late move into the betting
shop business, it’s important to cover his personal life. In
1923, he married Ivy Burley (nicknamed Daisy), who was a
hairdresser in Birmingham. They had their first and only child
the following year, Kathleen Hill (nicknamed Bubbles) who later
became Kathleen Lavinia after her marriage. She passed away at
the age of 37. The Saint Leonard’s Parish Church of Whitsbury,
located near the track where he purchased his first stud, to
this day bears the words:

“To the Glory of God and in Loving Memory of their daughter
Kathleen Lavinia, Born 10th Feb 1924 Died 27 Nov 1961. This
church was restored and refurnished in 1963 by William and Ivy
Hill”.

Hill was not a money hungry coldhearted bookie. During his
lifetime, he raced and bred horses with a passion, took regular
fishing trips, and sponsored youth cricket leagues. He was a
devout Roman Catholic and Socialist. When the UK legalized
betting shops, effective May 1, 1961, he was outspoken against
them. He went as far as calling them a cancer on society that
preyed on the working man. In his opinion, betting was a
recreational activity and competition for those who could afford
it. He was a good bookie and made millions many times over in
his lifetime due to hard work, trust, and running an honest
shop.

By 1966, however, betting shops had become so widespread in
the UK, that traditional bookies had no choice but to adapt.
Hill began investing in the betting shop empire known today. In
1970, he retired and passed away the following year.

Ownership After William Hill’s Death

When William Hill died on October 16, 1971, the business was
taken over by Sears Plc. Many William Hill history articles
associate it with Sears Holdings Group, which has 4,000 retail
locations under Sears and Kmart brand names. This is NOT the
same Sears. The Sears that took over William Hill is a UK
conglomerate in the retail shoes business. Their current brands
include Barratts and Priceless Shoes. While under Sears’
ownership, the company grew to 1800 legal betting shops by 1988.

In 1989, William Hill was purchased by Brent Walker. The same
year, they became the official bookmaker of Golf’s PGA European
Tour with betting shops located on course. During the 1990’s,
betting shops became more socially acceptable in the UK. They
were no longer required to blackout their windows, and instead
could display odds and advertisements for all to see. The law
prohibiting them from being open on Sundays was also repealed; the ability to advertise in newspapers, on television, and
on the radio was granted. Private Scratchcards were legalized and soon
were offered at William Hill shops.

With betting now mainstream, Walker cashed in, selling them
Nomura (Grand Bookmaking Companies) for £700m. They sold it 2
years later in 1999 to Cinven and CVC Partners for £825 million.
Finally, in 2002, William Hill was successfully floated on the
London Stock Exchange for approximately £1 billion.

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William Hill Online

William Hill Online Sports Betting Review

In 2000, William Hill launched an off-shore phone-in betting
shop. It used a call center in Athlone, Ireland, which accepted
bets for William Hill International based in Antigua where the
tax was only 3%. That same year, they became the first UK
bookmaker to offer tax-free betting via the Internet. Oddly
enough, despite being known by all bettors alive as William,
they had to use the domain willhill.com. The domain
williamhill.com was already in use by a winery in California.
The winery stopped using it in late 2005, and William Hill the
bookmaker acquired it in 2009, redirecting the brand they had
built.

As you can imagine, this was already the largest betting
brand in the world, and their growth as an online company was a
natural transition. These days there are many multiple language
betting sites, but when William Hill entered the market full
scale in 2000, there were few. They already were popular
internationally and were the biggest bookmaker in the UK. Their
growth came fast when launched in 2000 supporting English,
Spanish, French, German, Italian, Portuguese, Japanese,
Norwegian, and Finnish languages. In late 2000, they added an
online casino to their offering and then an online poker room in
2003. On April 17, 2002, William Hill signed a deal with the
British Horseracing Board for the commercial use of data. This
made full racing data available on their online website.

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After successful floating on the London Stock Exchange in
2002, numerous acquisitions followed. In September of 2002,
William Hill purchased Sunderland Greyhound Stadium. In March
the following year, Brough Park Greyhound Stadium was added. In
2005, it acquired 624 betting shops from Stanley Leisure for
£504 million, although it had to sell 78 of them due to an
anti-competitive practice ruling. In 2008, it went into
partnership with the world’s largest casino software provider
and poker network operator, Playtech.

William Hill Online Gambling Sites

As mentioned above, William Hill remains the world’s largest
betting brand. The website is available in 24 languages, 10
currencies, and it supports sports and horse race betting, financial
betting, casino, poker, bingo, skill games, and arcade games. This is
no doubt one of the safest and most well-regulated websites for
online gamblers.